Why is it important for your business to have a mobile optimized listing?
Over 80 percent of the time consumers use their mobile devices to find goods and services and usually they begin their search with a brand or category search. A brand search for example is “Not Your Child G.P.S devices in Toronto” and a category search is “Sushi in Denver”.
For SEO, priority is given to good customer experience on mobile devices, this is important because in category searches the consumer wants to purchase something in a category but does not care about the brand and usually the consumers buying decision will be determined by proximity and location. Search engines generally deliver the closest locations so it is important that location information is crawlable, displayed on each page and is in meta-data and keywords.