Making it Memorable: Why Your Business Needs A Tagline

Making it Memorable: Why Your Business Needs A Tagline

Just do it.

I’m Lovin’ It.

Taste the feeling.

If you could name the businesses that have the above taglines, then you’ve just demonstrated the power of a tagline! A business tagline is a short and memorable phrase with the purpose of leaving a lasting effect in a quick encounter. If you’re not sure how or why you should create a business tagline, you’ve come to the right blog. BlueFire Writing Inc. is here to help!       

What is a Business Tagline

A business tagline is a short and succinct phrase that allows you to advertise your business without a lot of ad copy—a verbal logo, if you will. It can be as short as two words (Got Milk?) or as long as eight, for example (Melts in your mouth, not in your hands). Whatever the length, your tagline should capture the essence of your business. To help define your business’s essence, it helps to think of the old marketing adage, “Sell the sizzle, not the steak”. Don’t sell your business; sell what your business stands for, its persona, and what the target audience should care about.

The Purpose of a Business Tagline

When a tagline is written correctly, it expresses the overall benefit of your business, gives the audience a broad picture, and leaves them wanting to know more. At a deeper level, it should resonate with the target audience emotionally. If it’s great, it might be used for years to come and act as a long-lasting reminder of the business, product, or brand it belongs to.

Why a Business Tagline is Important

A business tagline is effective on both traditional and digital channels, from business cards to television commercials. At BlueFire Writing Inc., we know the value of great content, and a perfect business tagline will only enhance it. When the tagline embodies the spirit of your business and is used continuously across those channels, brand recognition and support will grow. Just take a look at these taglines that drove multi-million dollar growth!

In summary, a great business tagline will:

  1. Capture the essence of your business
  2. Sell what your business stands for
  3. Resonate with your target audience
  4. Foster brand recognition and support across many channels and platforms

Creating a Business Tagline

You may know your business inside and out, but we know writing! Now that you know how important a tagline is for growing support for your business, it’s time to get in contact with us. Our specialized team can help express your business in just the right way. Write to us at We’ll respond within 30 minutes!

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